KPMG Sold an AI Agentic Report With 40 of 45 Citations Faked or Mangled
KPMG pulled its agentic-AI report after GPTZero found only 5 of 45 citations matched a real source, and named companies said the case studies never happened.
"vibe citing"
The Register, Thomas Claburn
KPMG, one of the four firms the planet pays to check whether numbers are real, published a glossy report on agentic AI and let a chatbot invent the homework. Forensic outfit GPTZero found that only five of the report’s 45 citations pointed at the cited source, with the rest fabricated, mangled, or pointing at press releases that never mention AI, a habit GPTZero christened “vibe citing.” UBS, Swiss Federal Railways, and Transport for London all said the case studies describing their glorious AI rollouts were simply false, so KPMG yanked the report while it figures out how its own product poisoned its own well. A firm that bills clients to verify reality outsourced reality to the f*ucking autocomplete. The Register on KPMG’s accidental hallucination demo
Source: The Register, Thomas Claburn · Thomas Claburn
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