Salesforce Built an AI Leaderboard With Little Trophies and a Snitch Button
Salesforce ranks teams by AI use, hands out 'Champion' and 'Legend' badges, and built a button so colleagues can see exactly who skipped the training.
"click to see who 👀"
404 Media, Joseph Cox
Salesforce turned forced AI adoption into a middle-school popularity contest, running an internal dashboard that tracks each team’s tool use and dishes out digital badges branding employees a Champion, an Innovator, or a Legend. The company tracks which teams use specific tools like ChatGPT and how much, handing out badges depending on the AI training courses they completed, according to screenshots seen by 404 Media. The cruelest touch is the surveillance feature: the leaderboard, sorted by executive and the teams underneath them, shows which employees have not earned the badges, telling colleagues to click to see who. Gamifying obedience and calling it culture. 404 Media on the Salesforce leaderboard
Source: 404 Media, Joseph Cox · Joseph Cox
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