Meta Hired Kylie Jenner to Make You Forget Its $399 Glasses Are Cameras Pointed at You
Meta strapped Kylie Jenner to its $399 Starfire glasses to normalize face-mounted cameras, after 7 million pairs sold and reporters found dormant facial-recognition code on 50 million phones.
"are giving me the creeps"
404 Media, Samantha Cole
Meta spent years watching its face-cameras get associated with cops and creeps, so it hired Kylie Jenner to voice a $399 pair called Starfire and filmed her drifting through a mansion in a dreamy first-person haze. The pitch sells companionship and ease, and the real product is the moment you stop noticing a stranger is wearing a camera, which is exactly the point after 7 million pairs sold in 2025. 404 Media caught the mood dead-on, noting the ad plays less like a gadget launch and more like a horror film, and the reporting flatly says the glasses are giving me the creeps. The company that already got caught shipping dormant facial-recognition code to 50 million phones now wants a reality-TV smile to walk that same lens into your face and call it style. 404 Media on the Kylie Jenner Starfire ad
Source: 404 Media, Samantha Cole · Samantha Cole
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