AI Made the Button Worse, on Purpose, Forever

The man who coined the word enshittification comes back to explain how your f*ucking AI poured jet fuel directly onto the death spiral. Platforms degrade your experience to juice their own metrics, and generative slop hands them a thousand fresh ways to do it while branding the rot as innovation with a perfectly straight face. The plain button you used to press now opens a chat window that wastes ninety seconds before grudgingly doing the one thing the button did instantly, and somewhere a product manager logs it as a win. Doctorow on the enshittification multiverse, at Pluralistic.